News
Happy Valley United Launches Cubs Club for Young Penn State Fans
STATE COLLEGE, PA (June 20, 2025) – Happy Valley United, the official NIL agency supporting Penn State student-athletes, is proud...
Happy Valley United Launches Spare Change Round-Up Program, Turns Everyday Purchases into NIL Support for Penn State
State College, PA — [June 12, 2025] — Happy Valley United, the official NIL collective supporting Penn State student-athletes, has...
Sold-out "We Are" Philadelphia event aids Penn State NIL push
Penn State head coach James Franklin put the issue of name, image, and likeness in blunt terms. Celebrating another successful recruiting class...
Saquon Barkley's Three-Word Message After Exciting Penn State Announcement
With the NFL Draft coming up this week, the days are dwindling until the start of the 2025 season. The...
Happy Valley United Debuts We Are Fan Travel, A Booking Platform for Penn State Fans to Save on Trips and Support the Nittany Lions
State College, PA — [April 17, 2025] — Happy Valley United, the premier NIL collective supporting Penn State student-athletes, is...
Penn State Football and Happy Valley United Team Up with The Michael Ann & Saquon Barkley Hope Foundation for the 2nd Annual We Are In Philly Exclusive Fundraising Event in Philadelphia
PHILADELPHIA, PA (April 10, 2025) – On Thursday, May 8th, Penn State Football, Happy Valley United, and The Michael Ann and Saquon Barkley Hope Foundation will...
Happy Valley United Launches New App for Penn State Fans to Connect, Earn Rewards, and Support Nittany Lion Athletes
State College, PA — [January 7, 2025] — Happy Valley United, the premier NIL (Name, Image, Likeness) collective supporting Penn...
Happy Valley United Launches Fundraiser to Support Penn State Football Ahead of First-Ever College Football Playoff Game
State College, PA — [December 17, 2024] — The excitement is palpable across Nittany Nation as the Penn State Nittany Lions...
Happy Valley United Inks Partnership with Hard AF Seltzer
UNIVERSITY PARK, PA (December 2, 2024) — Happy Valley United, the NIL collective serving 31 sports and over 830 Penn...
Behind the Scenes: Celebrating Success at the W.O.W. Party
Jen Ferrang, GM of Happy Valley United tells us about the upcoming White Out Party at the Nittany Lion Inn: http://www.keystonesportsnetwork.com/white-out-party-at-nittany-lion-inn/...
Happy Valley United Hosts First Annual Penn State White Out: White Party Event to Benefit Penn State Football NIL
UNIVERSITY PARK, PA (October 8, 2024) — Happy Valley United, the Name, Image and Likeness collective serving all 31 teams...
Happy Valley United Inks Partnership with GLD
UNIVERSITY PARK, PA (Aug 1, 2024) — Happy Valley United, the NIL collective serving 31 sports and over 800 Penn...
Happy Valley United Hosts Third Annual We Are at the Shore Event to Benefit Penn State Football NIL
UNIVERSITY PARK, PA (July 9, 2024) — Happy Valley United, the Name, Image and Likeness collective serving all 31 teams...
Happy Valley United Partners with Collectively and MiCamp Solutions
State College, PA (June 13, 2024) — Happy Valley United, the NIL collective serving 31 sports and over 800 Penn...
Happy Valley United inks partnership with Hidden Still Spirits for Blue & White Bourbon
UNIVERSITY PARK, PA (DATE) — Happy Valley United, the NIL collective serving 31 sports and over 800 Penn State student-athletes,...
Happy Valley United Hosts We Are... In NEPA Event to Benefit Penn State Football NIL
UNIVERSITY PARK, PA (May 15, 2024) — Happy Valley United, the Name, Image and Likeness collective serving all 31 teams...
Happy Valley United Hosts We Are... In Philly Event to Benefit Penn State Football NIL
Former Nittany Lion Saquon Barkley & Head Coach James Franklin Headline Guest List of Coaches, Lettermen and Student-Athletes UNIVERSITY PARK,...
Happy Valley United Launches Retain The Roar NIL Fundraising Campaign
UNIVERSITY PARK, Pa. (4/18/24) — Happy Valley United, the NIL collective supporting all 31 teams and more than 800 Penn...
Happy Valley United to Host Past & Present Celebration at Blue-White Game
UNIVERSITY PARK, Pa. (4/8/24) — Happy Valley United, the NIL collective supporting all 31 teams and over 800 Penn State...
Happy Valley United Launches Lionheart Fundraiser to Benefit Penn State Health — Children’s Hospital
UNIVERSITY PARK, Pa. (4/5/24) — Happy Valley United, the NIL collective supporting all 31 teams and over 800 Penn State...
Happy Valley United Launches Project Madness in Support of Penn State Men’s Basketball NIL
UNIVERSITY PARK, Pa. (3/12/24) — Happy Valley United, the NIL collective supporting all 31 teams and over 800 Penn State...
Happy Valley United to Host First Annual Golf Tournament & Reception
UNIVERSITY PARK, PA (Mar. 7, 2024) – Happy Valley United, the NIL collective supporting all 31 teams and over 800...
Geisinger partnered with local NIL athletes Julian Fleming, Keaton Ellis and Dvon Ellies at recent event
Supporting activities, programs and services that benefit those who live in the communities we serve is a big part of...
National Fitness Partners Launches Collaboration with Happy Valley United
UNIVERSITY PARK, Pa. (Jan. 19, 2024) — National Fitness Partners (NFP), a leading Planet Fitness franchise division, announced today a...
Penn State basketball sees growth from ‘very loyal,’ ‘very passionate’ support at NIL event
When D'Marco Dunn looked into the stands at Madison Square Garden on Saturday afternoon, the Penn State basketball guard was surprised to...
Happy Valley United Partners with Rich Mar Florist
UNIVERSITY PARK, Pa. (Dec. 19, 2023) — Happy Valley United, the NIL collective supporting all 31 teams and over 800...
Yerbaé Sweepstakes Offers Free Tickets to the Bowl Game
Two lucky fans to head to Atlanta to rally their team Scottsdale, Ariz., December 6, 2023 — Yerbaé Brands...
Yerbaé Unveils Exciting Innovation: Exclusive Branded Product with Happy Valley United
Scottsdale, Ariz., November 28, 2023 — Yerbaé Brands Corp., a plant-based energy beverage company, today announced a new national partnership...
Penn State taps Pat Flannery to lead new basketball NIL arm
Penn State basketball begins its season at 7 p.m. on Monday at the Bryce Jordan Center. The Nittany Lions, entering their first...
Happy Valley United Launches More To Give and Hires General Manager to Support Penn State Men’s Basketball
UNIVERSITY PARK, Pa. (11/6/23) — Happy Valley United, the NIL collective supporting all 31 teams and over 800 Penn State...
Boyd & Blair Announces Partnership with Happy Valley United for Happy Valley Vodka
Pittsburgh, Pa. (November 3, 2023) — Pennsylvania Pure Distilleries announced today that its multiple award-winning spirit, Boyd & Blair...
Penn State's Official NIL Collective Now Has an Official Beer
Happy Valley United partners with New Trail Brewing, whose State Light beer sales will benefit Penn State NIL opportunities. A...
New Trail teams creates 'State Light' brew in partnership with Happy Valley United
Williamsport-based New Trail Brewing Co. has teamed up with Happy Valley United, a NIL donor collective, to make a specialty...
Former Penn State TE Adam Breneman’s Impact Goes Well Beyond Playing Field
UNIVERSITY PARK — The journey Adam Breneman went on to get back to University Park Monday night for his State Media event at...
New Trail Brewing Co. To Donate Portion Of State Light Case Sales To Happy Valley United
Folks, you can now support Penn State student-athletes by drinking beer. In a collaboration between New Trail Brewing Company and...
New Trail Brewing Co. partners with Happy Valley United
Happy Valley United, the official name, image and likeness collective of Penn State student-athletes, and Williamsport-based New Trail Brewing Co....
New Trail Brewing Co. Partners with Happy Valley United on State Light
New Trail Brewing Co. Partners with Happy Valley United on State Light Portion of sales on recently released beer to...
Jawns On Fire Partners with Happy Valley United to Support Penn State Student-Athletes' NIL Through Blue and White Sneaker Collection
"Laces For Lions” Line Features Five Sneakers Fit for Nittany Nation UNIVERSITY PARK, Pa. (Oct. 2, 2023) — Happy Valley...
Penn State Football Legend and CFB Hall of Famer LaVar Arrington Partners with Happy Valley United NIL Collective to Launch HVU On Demand
Exclusive content will be produced in partnership with Arrington’s “Up On Game” Network. UNIVERSITY PARK, Pa. (Aug. 31, 2023) —...
HVU ON-DEMAND
Penn State Football Legend and CFB Hall of Famer LaVar Arrington Partners with Happy Valley United NIL Collective to Launch...
Penn State basketball transfers use NIL appearance to continue building bonds with each other, community
Penn State basketball players Ace Baldwin, RayQuawndis Mitchell, Zach Hicks, D'Marco Dunn and Puff Johnson participated in an event in...
Happy Valley United, Adam Breneman launches 'Race to 107' campaign
Happy Valley United and former Penn State tight end Adam Breneman have teamed up for an NIL donation campaign called...
Happy Valley United, Adam Breneman launch Race to 107 NIL campaign for Penn State football
When Adam Breneman brought his Mercury sports company to Penn State earlier this month, the brand pledged a six-figure NIL commitment through a partnership with Happy Valley United. Now the...
Penn State Football hosts first-ever open practice and autograph session
STATE COLLEGE, Pa. (WHTM) — Penn State Football’s Saturday practice looked more like an NFL training camp, as hundreds of...
Mercury launches 'State Media' content network, six-figure NIL commitment to Penn State
Adam Breneman signed on as the vice president of media and co-founder of Mercury a year ago. After an All-American tight end career,...
Alumni Association Endorses Happy Valley United
UNIVERSITY PARK, Pa. -- The Penn State Alumni Association connects Penn Staters to the things they care most about at...
Penn State Football kicks off season with top supporters in Avalon
AVALON, N.J. (WHTM) — The message was clear after Thursday’s season kickoff event, Penn State Football needs unity and support...
Dani Dennis-Sutton, Adisa Isaac talk Penn State Avalon NIL event & 2023 season; commitments coming?
Defensive ends Dani Dennis-Sutton and Adisa Isaac are among Penn State players heading to the New Jersey shore next week...
PSU football great Michael Mauti explains how NIL efforts are moving forward after tumultuous spring
Former Penn State All-American linebacker Michael Mauti joins the Post-Gazette's Adam Bittner to discuss his work to improve Penn State's...
James Franklin urges Penn State fans to support NIL
Penn State head coach James Franklin has tried multiple approaches to improving name, image, and likeness support for the football program since...