Geisinger partnered with local NIL athletes Julian Fleming, Keaton Ellis and Dvon Ellies at recent event

Geisinger partnered with local NIL athletes Jul...

Supporting activities, programs and services that benefit those who live in the communities we serve is a big part of what we do here at Geisinger. Each year Geisinger contributes...

Geisinger partnered with local NIL athletes Jul...

Supporting activities, programs and services that benefit those who live in the communities we serve is a big part of what we do here at Geisinger. Each year Geisinger contributes...

National Fitness Partners Launches Collaboration with Happy Valley United

National Fitness Partners Launches Collaboratio...

UNIVERSITY PARK, Pa. (Jan. 19, 2024) — National Fitness Partners (NFP), a leading Planet Fitness franchise division, announced today a partnership with Happy Valley United, the NIL collective supporting all...

National Fitness Partners Launches Collaboratio...

UNIVERSITY PARK, Pa. (Jan. 19, 2024) — National Fitness Partners (NFP), a leading Planet Fitness franchise division, announced today a partnership with Happy Valley United, the NIL collective supporting all...

Penn State basketball sees growth from ‘very loyal,’ ‘very passionate’ support at NIL event

Penn State basketball sees growth from ‘very lo...

When D'Marco Dunn looked into the stands at Madison Square Garden on Saturday afternoon, the Penn State basketball guard was surprised to see the number of Nittany Lions fans dressed in white....

Penn State basketball sees growth from ‘very lo...

When D'Marco Dunn looked into the stands at Madison Square Garden on Saturday afternoon, the Penn State basketball guard was surprised to see the number of Nittany Lions fans dressed in white....

Happy Valley United Partners with Rich Mar Florist

Happy Valley United Partners with Rich Mar Florist

UNIVERSITY PARK, Pa. (Dec. 19, 2023) — Happy Valley United, the NIL collective supporting all 31 teams and over 800 Penn State student-athletes, announced today, a partnership with Rich Mar...

Happy Valley United Partners with Rich Mar Florist

UNIVERSITY PARK, Pa. (Dec. 19, 2023) — Happy Valley United, the NIL collective supporting all 31 teams and over 800 Penn State student-athletes, announced today, a partnership with Rich Mar...

Yerbaé Sweepstakes Offers Free Tickets to the Bowl Game

Yerbaé Sweepstakes Offers Free Tickets to the B...

Two lucky fans to head to Atlanta to rally their team   Scottsdale, Ariz., December 6, 2023 — Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant- based energy beverage...

Yerbaé Sweepstakes Offers Free Tickets to the B...

Two lucky fans to head to Atlanta to rally their team   Scottsdale, Ariz., December 6, 2023 — Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant- based energy beverage...

Yerbaé Unveils Exciting Innovation: Exclusive Branded Product with Happy Valley United

Yerbaé Unveils Exciting Innovation: Exclusive B...

Scottsdale, Ariz., November 28, 2023 — Yerbaé Brands Corp., a plant-based energy beverage company, today announced a new national partnership with Happy Valley United (HVU), the Name, Image and Likeness...

Yerbaé Unveils Exciting Innovation: Exclusive B...

Scottsdale, Ariz., November 28, 2023 — Yerbaé Brands Corp., a plant-based energy beverage company, today announced a new national partnership with Happy Valley United (HVU), the Name, Image and Likeness...

Penn State taps Pat Flannery to lead new basketball NIL arm

Penn State taps Pat Flannery to lead new basket...

Penn State basketball begins its season at 7 p.m. on Monday at the Bryce Jordan Center. The Nittany Lions, entering their first campaign under the direction of new head coach Mike Rhoades,...

Penn State taps Pat Flannery to lead new basket...

Penn State basketball begins its season at 7 p.m. on Monday at the Bryce Jordan Center. The Nittany Lions, entering their first campaign under the direction of new head coach Mike Rhoades,...

Happy Valley United Launches More To Give and Hires General Manager to Support Penn State Men’s Basketball

Happy Valley United Launches More To Give and H...

UNIVERSITY PARK, Pa. (11/6/23) — Happy Valley United, the NIL collective supporting all 31 teams and over 800 Penn State student-athletes, is launching More To Give, a club within the...

Happy Valley United Launches More To Give and H...

UNIVERSITY PARK, Pa. (11/6/23) — Happy Valley United, the NIL collective supporting all 31 teams and over 800 Penn State student-athletes, is launching More To Give, a club within the...

Boyd & Blair Announces Partnership with Happy Valley United for Happy Valley Vodka

Boyd & Blair Announces Partnership with Happy V...

  Pittsburgh, Pa. (November 3, 2023) — Pennsylvania Pure Distilleries announced today that its multiple award-winning spirit, Boyd & Blair Potato Vodka has partnered with Happy Valley United (HVU), the...

Boyd & Blair Announces Partnership with Happy V...

  Pittsburgh, Pa. (November 3, 2023) — Pennsylvania Pure Distilleries announced today that its multiple award-winning spirit, Boyd & Blair Potato Vodka has partnered with Happy Valley United (HVU), the...

Penn State's Official NIL Collective Now Has an Official Beer

Penn State's Official NIL Collective Now Has an...

Happy Valley United partners with New Trail Brewing, whose State Light beer sales will benefit Penn State NIL opportunities. A new Penn State-inspired beer is benefiting Nittany Lions athletes through...

Penn State's Official NIL Collective Now Has an...

Happy Valley United partners with New Trail Brewing, whose State Light beer sales will benefit Penn State NIL opportunities. A new Penn State-inspired beer is benefiting Nittany Lions athletes through...

New Trail teams creates 'State Light' brew in partnership with Happy Valley United

New Trail teams creates 'State Light' brew in p...

Williamsport-based New Trail Brewing Co. has teamed up with Happy Valley United, a NIL donor collective, to make a specialty brew in support of Penn State student-athletes. State Light, a...

New Trail teams creates 'State Light' brew in p...

Williamsport-based New Trail Brewing Co. has teamed up with Happy Valley United, a NIL donor collective, to make a specialty brew in support of Penn State student-athletes. State Light, a...

Former Penn State TE Adam Breneman’s Impact Goes Well Beyond Playing Field

Former Penn State TE Adam Breneman’s Impact Goe...

UNIVERSITY PARK — The journey Adam Breneman went on to get back to University Park Monday night for his State Media event at Champs Downtown was as curvy as the road he commonly...

Former Penn State TE Adam Breneman’s Impact Goe...

UNIVERSITY PARK — The journey Adam Breneman went on to get back to University Park Monday night for his State Media event at Champs Downtown was as curvy as the road he commonly...

New Trail Brewing Co. To Donate Portion Of State Light Case Sales To Happy Valley United

New Trail Brewing Co. To Donate Portion Of Stat...

Folks, you can now support Penn State student-athletes by drinking beer. In a collaboration between New Trail Brewing Company and Happy Valley United, the official NIL collective of Penn State student-athletes, $1.50...

New Trail Brewing Co. To Donate Portion Of Stat...

Folks, you can now support Penn State student-athletes by drinking beer. In a collaboration between New Trail Brewing Company and Happy Valley United, the official NIL collective of Penn State student-athletes, $1.50...

New Trail Brewing Co. partners with Happy Valley United

New Trail Brewing Co. partners with Happy Valle...

Happy Valley United, the official name, image and likeness collective of Penn State student-athletes, and Williamsport-based New Trail Brewing Co. will partner on State Light, with $1.50 per case of...

New Trail Brewing Co. partners with Happy Valle...

Happy Valley United, the official name, image and likeness collective of Penn State student-athletes, and Williamsport-based New Trail Brewing Co. will partner on State Light, with $1.50 per case of...

New Trail Brewing Co. Partners with Happy Valley United on State Light

New Trail Brewing Co. Partners with Happy Valle...

New Trail Brewing Co. Partners with Happy Valley United on State Light Portion of sales on recently released beer to benefit student-athletes' NIL   UNIVERSITY PARK, Pa. (Oct. 12, 2023)...

New Trail Brewing Co. Partners with Happy Valle...

New Trail Brewing Co. Partners with Happy Valley United on State Light Portion of sales on recently released beer to benefit student-athletes' NIL   UNIVERSITY PARK, Pa. (Oct. 12, 2023)...

Jawns On Fire Partners with Happy Valley United to Support Penn State Student-Athletes' NIL Through Blue and White Sneaker Collection

Jawns On Fire Partners with Happy Valley United...

"Laces For Lions” Line Features Five Sneakers Fit for Nittany Nation  UNIVERSITY PARK, Pa. (Oct. 2, 2023) — Happy Valley United, the official NIL collective of Penn State student-athletes, is...

Jawns On Fire Partners with Happy Valley United...

"Laces For Lions” Line Features Five Sneakers Fit for Nittany Nation  UNIVERSITY PARK, Pa. (Oct. 2, 2023) — Happy Valley United, the official NIL collective of Penn State student-athletes, is...

Penn State Football Legend and CFB Hall of Famer LaVar Arrington Partners with Happy Valley United NIL Collective to Launch HVU On Demand

Penn State Football Legend and CFB Hall of Fame...

Exclusive content will be produced in partnership with Arrington’s “Up On Game” Network. UNIVERSITY PARK, Pa. (Aug. 31, 2023) — Happy Valley United, the official NIL collective of Penn State...

Penn State Football Legend and CFB Hall of Fame...

Exclusive content will be produced in partnership with Arrington’s “Up On Game” Network. UNIVERSITY PARK, Pa. (Aug. 31, 2023) — Happy Valley United, the official NIL collective of Penn State...

HVU ON-DEMAND

HVU ON-DEMAND

Penn State Football Legend and CFB Hall of Famer LaVar Arrington Partners with Happy Valley United NIL Collective to Launch HVU On Demand Exclusive content will be produced in partnership...

HVU ON-DEMAND

Penn State Football Legend and CFB Hall of Famer LaVar Arrington Partners with Happy Valley United NIL Collective to Launch HVU On Demand Exclusive content will be produced in partnership...

Penn State basketball transfers use NIL appearance to continue building bonds with each other, community

Penn State basketball transfers use NIL appeara...

Penn State basketball players Ace Baldwin, RayQuawndis Mitchell, Zach Hicks, D'Marco Dunn and Puff Johnson participated in an event in downtown State College on Sunday through NIL collective Happy Valley...

Penn State basketball transfers use NIL appeara...

Penn State basketball players Ace Baldwin, RayQuawndis Mitchell, Zach Hicks, D'Marco Dunn and Puff Johnson participated in an event in downtown State College on Sunday through NIL collective Happy Valley...

Happy Valley United, Adam Breneman launches 'Race to 107' campaign

Happy Valley United, Adam Breneman launches 'Ra...

Happy Valley United and former Penn State tight end Adam Breneman have teamed up for an NIL donation campaign called the "Race to 107". Aptly named for Beaver Stadium's capacity,...

Happy Valley United, Adam Breneman launches 'Ra...

Happy Valley United and former Penn State tight end Adam Breneman have teamed up for an NIL donation campaign called the "Race to 107". Aptly named for Beaver Stadium's capacity,...

Happy Valley United, Adam Breneman launch Race to 107 NIL campaign for Penn State football

Happy Valley United, Adam Breneman launch Race ...

When Adam Breneman brought his Mercury sports company to Penn State earlier this month, the brand pledged a six-figure NIL commitment through a partnership with Happy Valley United. Now the former Nittany Lion tight end is working with the NIL collective to launch the...

Happy Valley United, Adam Breneman launch Race ...

When Adam Breneman brought his Mercury sports company to Penn State earlier this month, the brand pledged a six-figure NIL commitment through a partnership with Happy Valley United. Now the former Nittany Lion tight end is working with the NIL collective to launch the...