UNIVERSITY PARK, Pa. (Jan. 19, 2024) — National Fitness Partners (NFP), a leading Planet Fitness franchise division, announced today a partnership with Happy Valley United, the NIL collective supporting all 31 teams and over 800 Penn State student-athletes, in conjunction with Universal Sports and Entertainment (USE), to extend its reach across the country.
Through this partnership, Penn State student-athletes will promote Planet Fitness’ affordable and accessible fitness experience, also known as The Judgement Free Zone®, through digital campaigns and in-person appearances. Student-athletes will also support National Fitness Partners’ efforts to give back to local communities and player’s hometowns through their equipment donation program.
“We are excited to partner with Penn State student-athletes to bring our Judgement Free Zone® to even more communities,” said Christine Smith, Chief Marketing Officer at National Fitness Partners. “These student-athletes will have an opportunity to find organizations in their hometowns that can benefit from our state-of-the-art cardio and strength equipment for improved health and wellness.”
Based in Camp Hill, Pennsylvania, National Fitness Partners has 140 Planet Fitness locations throughout Pennsylvania, Ohio, Delaware, Maryland, Virginia, West Virginia, North Carolina, South Carolina, Massachusetts and Connecticut. Planet Fitness, one of the largest and fastest-growing fitness center franchisors in the world, has two locations in the State College area — 118 S. Fraser St. and 2901 E. College Ave. These clubs attract a diverse group of members including students, residents, alumni, and visitors. Now, Penn State student-athletes will join National Fitness Partners in promoting an affordable and welcoming fitness experience.
“Penn State student-athletes dedicate themselves to maintaining healthy habits and a schedule that allows them to compete at the highest level in their respective sports,” said Jen Ferrang, General Manager of Development and Corporate Partnerships for Happy Valley United. “By partnering with National Fitness Partners, Happy Valley United will give Penn State student-athletes a platform to promote healthy habits and affect not only the Centre County area but also their own communities.”
About Happy Valley United
Happy Valley United (HVU) is the Name, Image, and Likeness (NIL) collective supporting all 31 teams and 800-plus student-athletes at Penn State. Supporters, fans, and alumni who commit their support to HVU are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships, and charitable contributions. HVU is powered by parent company Blueprint Sports. For more information about NIL partnerships with Penn State student-athletes, visit happyvalleyunited.com and follow @happyvalleyutd on Facebook, Instagram, LinkedIn and Twitter.
About National Fitness Partners
National Fitness Partners is a private equity held Planet Fitness franchisee based in Camp Hill, Pa. National Fitness Partners owns and operates 140 Planet Fitness locations in Pennsylvania, Ohio, Delaware, Maryland, Virginia, West Virginia, North Carolina, South Carolina, Massachusetts and Connecticut. National Fitness Partners is one of the largest franchisee organizations within the Planet Fitness system and is backed by Argonne Capital, a private equity firm based in Atlanta, which specializes in franchise-based middle-market investments.
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of December 31, 2023, Planet Fitness had approximately 18.7 million members and 2,575 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent businessmen and women.
Amanda Peterson Martin
Happy Valley United, Director of Communications