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WHAT WE DO

HAPPY VALLEY UNITED SERVES 800+ STUDENT-ATHLETES, IN 31 SPORTS

Happy Valley United is the NIL collective that serves all 31 sports and over 850 student-athletes at Penn State. NIL opportunities allow student-athletes to engage with charitable causes and participate in business engagements, to build their brands while making a positive impact. The collective connects fans, alumni, businesses and charities with student-athletes while harnessing the power of Nittany Nation. Supporters can connect with their favorite Blue and White teams through memberships, tax-deductible donations and corporate sponsorships. NIL opportunities allow Penn State student-athletes to focus on representing their school at the highest level of college athletics and their education without worrying about additional expenses. Happy Valley United connects these student-athletes with a wealth of opportunities to earn compensation while furthering their professional and personal development.

  • Support Penn State student athletes
  • Happy Hours for Select Football Home Games
  • Quarterly newsletter
  • Exclusive apparel and swag giveaways
  • Exclusive student-athlete digital content
  • Invitations to watch parties & tailgates
  • Support Penn State student athletes
  • Happy Hours for Select Football Home Games
  • Quarterly newsletter
  • Exclusive apparel and swag giveaways
  • Exclusive student-athlete digital content
  • Invitations to watch parties & tailgates
  • All benefits of Digital Bronze
  • Koozie Set
  • Car decal
  • All benefits of Digital Bronze
  • Koozie Set
  • Car decal
  • All benefits of Bronze Pass
  • Discounted pricing for member events
  • Member exclusive ticket giveaways
  • Member exclusive white out hat
  • All benefits of Bronze Pass
  • Discounted pricing for member events
  • Member exclusive ticket giveaways
  • Member exclusive white out hat
  • All benefits of Silver Pass
  • Limited edition 2024 White Out T-Shirt
  • Event access
  • All benefits of Silver Pass
  • Limited edition 2024 White Out T-Shirt
  • Member exclusive white out hoodie
  • Priority event access
  • All benefits of Gold Pass
  • Exclusive member reception
  • Autographed gift
  • All benefits of Gold Pass
  • Exclusive rose member reception
  • Autographed gift
  • All benefits of Rose Pass
  • Behind the scenes access to PSU sports
  • Member Exclusive 20oz Tumbler
  • Personalized Video Message
  • All benefits of Rose Pass
  • Behind the scenes access to PSU sports
  • Member Exclusive 20oz Tumbler
  • Personalized Video Message

NOTE: Happy Valley United memberships do not qualify as tax-deductible contributions.