Happy Valley United is the NIL collective that serves all 31 sports and over 850 student-athletes at Penn State. NIL opportunities allow student-athletes to engage with charitable causes and participate in business engagements, to build their brands while making a positive impact. The collective connects fans, alumni, and businesses with student-athletes while harnessing the power of Nittany Nation. Supporters can connect with their favorite Blue and White teams through memberships, community events, and corporate sponsorships. NIL opportunities allow Penn State student-athletes to focus on representing their school at the highest level of college athletics and their education without worrying about additional expenses. Happy Valley United connects these student-athletes with a wealth of opportunities to earn compensation while furthering their professional and personal development.