WHAT WE DO
HAPPY VALLEY UNITED SERVES 800+ STUDENT-ATHLETES, IN 31 SPORTS
Happy Valley United is the NIL collective that serves all 31 sports and over 850 student-athletes at Penn State. NIL opportunities allow student-athletes to engage with charitable causes and participate in business engagements, to build their brands while making a positive impact. The collective connects fans, alumni, businesses and charities with student-athletes while harnessing the power of Nittany Nation. Supporters can connect with their favorite Blue and White teams through memberships, tax-deductible donations and corporate sponsorships. NIL opportunities allow Penn State student-athletes to focus on representing their school at the highest level of college athletics and their education without worrying about additional expenses. Happy Valley United connects these student-athletes with a wealth of opportunities to earn compensation while furthering their professional and personal development.
"Name, Image and Likeness provides a tremendous opportunity for fans, business owners, community leaders, and alumni to support our athletes. Happy Valley United and NIL has not only had a powerful impact on our program on and off the field, but it has also provided new business opportunities for those who have supported our initiative. These businesses have broadened their consumer reach and developed strong relationships within our program and the Penn State community. Having a one-stop collective allows our fans, who are local, nationwide and global, to understand the importance of NIL and how they can support it. With over 750,000 living alumni we need everyone committed to embracing a new era of college athletics and competing in this new landscape."
James Franklin
Head Coach
