

IT STARTS WITH YOU!
Become a member of HVU and get exclusive member benefits, access to events, and more.


WHAT WE DO
HAPPY VALLEY UNITED SERVES 800+ STUDENT-ATHLETES, IN 31 SPORTS
Happy Valley United is the NIL collective that serves all 31 sports and over 850 student-athletes at Penn State. NIL opportunities allow student-athletes to engage with charitable causes and participate in business engagements, to build their brands while making a positive impact. The collective connects fans, alumni, businesses and charities with student-athletes while harnessing the power of Nittany Nation. Supporters can connect with their favorite Blue and White teams through memberships, tax-deductible donations and corporate sponsorships. NIL opportunities allow Penn State student-athletes to focus on representing their school at the highest level of college athletics and their education without worrying about additional expenses. Happy Valley United connects these student-athletes with a wealth of opportunities to earn compensation while furthering their professional and personal development.


MEMBERS GET MORE
EXCLUSIVE CONTENT, APPAREL AND EXPERIENCES!
JOIN NOW
Choose a Happy Valley United level that works for you! Your membership unlocks access to exclusive member benefits and events, all while supporting your favorite student-athletes.
- Quarterly newsletter
- Exclusive apparel and swag giveaways
- Exclusive student-athlete digital content
- Invitations to watch parties & tailgates
- Access to Members Only Online Store
- Digital Membership Card
- Metal Membership Card
- Car Decal
- Quarterly newsletter
- Exclusive apparel and swag giveaways
- Exclusive student-athlete digital content
- Invitations to watch parties & tailgates
- Access to Members Only Online Store
- Digital Membership Card
- Metal Membership Card
- Car Decal
- Quarterly newsletter
- Exclusive apparel and swag giveaways
- Exclusive student-athlete digital content
- Invitations to watch parties & tailgates
- Access to Members Only Online Store
- Digital Membership Card
- Metal Membership Card
- Car Decal
- Discounted pricing for member events
- Member exclusive ticket giveaways
- Member Exclusive White Out Hat
- Quarterly newsletter
- Exclusive apparel and swag giveaways
- Exclusive student-athlete digital content
- Invitations to watch parties & tailgates
- Access to Members Only Online Store
- Digital Membership Card
- Metal Membership Card
- Car Decal
- Discounted pricing for member events
- Member exclusive ticket giveaways
- Member Exclusive White Out Hat
- Quarterly newsletter
- Exclusive apparel and swag giveaways
- Exclusive student-athlete digital content
- Invitations to watch parties & tailgates
- Access to Members Only Online Store
- Digital Membership Card
- Metal Membership Card
- Car Decal
- Discounted pricing for member events
- Member exclusive ticket giveaways
- Member Exclusive White Out Hat
- Member Exclusive White Out T-Shirt
- Member Exclusive White Out Hoodie
- Priority event access
- Meet and Greet autograph sessions
- Quarterly newsletter
- Exclusive apparel and swag giveaways
- Exclusive student-athlete digital content
- Invitations to watch parties & tailgates
- Access to Members Only Online Store
- Digital Membership Card
- Metal Membership Card
- Car Decal
- Discounted pricing for member events
- Member exclusive ticket giveaways
- Member Exclusive White Out Hat
- Member Exclusive White Out T-Shirt
- Member Exclusive White Out Hoodie
- Priority event access
- Meet and Greet autograph sessions
- Quarterly newsletter
- Exclusive apparel and swag giveaways
- Exclusive student-athlete digital content
- Invitations to watch parties & tailgates
- Access to Members Only Online Store
- Digital Membership Card
- Metal Membership Card
- Car Decal
- Discounted pricing for member events
- Member exclusive ticket giveaways
- Member Exclusive White Out Hat
- Member Exclusive White Out T-Shirt
- Member Exclusive White Out Hoodie
- Priority event access
- Meet and Greet autograph sessions
- Exclusive Rose Member Reception
- Autographed gift
- Quarterly newsletter
- Exclusive apparel and swag giveaways
- Exclusive student-athlete digital content
- Invitations to watch parties & tailgates
- Access to Members Only Online Store
- Digital Membership Card
- Metal Membership Card
- Car Decal
- Discounted pricing for member events
- Member exclusive ticket giveaways
- Member Exclusive White Out Hat
- Member Exclusive White Out T-Shirt
- Member Exclusive White Out Hoodie
- Priority event access
- Meet and Greet autograph sessions
- Exclusive Rose Member Reception
- Autographed gift


Lions Legacy Club and Success With Honor have been great supporters of our NIL efforts to date, but this merger was an important step in our ever-changing collegiate athletics landscape. Happy Valley United will provide a large breadth of NIL opportunities for student-athletes in all 31 of our sports programs to continue to push us forward.
Dr. Pat Kraft
Vice President for Intercollegiate Athletics