Name, Image and Likeness provides a tremendous opportunity for fans, business owners, community leaders, and alumni to support our athletes. Happy Valley United and NIL has not only had a powerful impact on our program on and off the field, but it has also provided new business opportunities for those who have supported our initiative. These businesses have broadened their consumer reach and developed strong relationships within our program and the Penn State community. Having a one-stop collective allows our fans, who are local, nationwide and global, to understand the importance of NIL and how they can support it. With over 750,000 living alumni we need everyone committed to embracing a new era of college athletics and competing in this new landscape.