Throughout the rich history of Penn State University, many generous Nittany Lion fans have recognized the philanthropic commitment required to position a collegiate athletic program for sustained success. These investments in PSU Athletics have undoubtedly laid the foundation upon which we proudly stand today. 

Now, we pay tribute to the past and set our sights on the future by formally acknowledging these off-the-field leaders as members of the Pinnacle Society. Our goal is to inspire increased giving to support Name, Image, and Likeness (NIL) initiatives, with the ultimate aspiration of becoming the dominant NIL leader in college sports. 

For more information about the Pinnacle Society and to discuss ways to support Penn State Student-Athletes, please contact Happy Valley United at

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Invitation to the Pinnacle Society is exclusively for those who commit $20,000 and above to support Happy Valley United. Active membership is determined by pledge commitments ranging from one to five years, and it offers flexible payment options, including yearly, quarterly, and monthly contributions.

Experiences & ROI

While the Pinnacle Society is philanthropic in nature, investors enjoy a unique return on investment through a concierge experience, which is focused on deeper and more meaningful engagement with PSU student-athletes. These opportunities may include VIP event invitations, behind-the-scenes tours, game day sideline access for football, participation in the football team walk, and more. Stewardship opportunities will correspond with the level of giving. 

  • Exclusive Events: These exclusive events provide all Pinnacle Society members with access to our coaches and student-athletes throughout the year.
  • Donor Recognition: Donors may have the opportunity to be recognized in the football game day program and on the website.
  • Behind-The-Scenes Tours: Penn State possesses some of the finest facilities in the country. For example, the Louis and Mildred Lasch Football Building has nearly 90,000 square feet dedicated to the daily functionality and operations of the football program.
  • Game Day Access: Whether it's sideline passes granting access to view pre-game activities in Beaver Stadium for a football game, or an opportunity to join the basketball team in the locker room post-game, these are memories that will last a lifetime.

Why Invest?

Funds raised through the Pinnacle Society are crucial for maximizing NIL Opportunities and elevating PSU Athletics to nationally competitive levels on an annual basis. Investments received today will pay dividends on the future of PSU Athletics' pursuit of Championships.

Anne Lusk



Berks New Homes LLC

Burkentine Real Estate Group

Chris Magent and April Detar

Chuck and Jane Abourezk

Cindy Miller & Karen Deininger

David L. Nevins

Eric and Amy Braz

Fred & Helaine Leibowitz

Galen Dreibelbis

Hoover, Inc.

Inch & Co Construction

Ira Lubert, Retired HVU Board Chair

Ken Fox

Knauer Family Charitable Fund


Michael and Yesim Magent

MITER Brands

Nissin Food

PAM Health

Paul and Alexandra Heerdt

Peter and Ann Tombros

Peter Heerdt

Richard Janiak

Rob Riva

Rob Tribeck

Shawn and Lauren Wendel

State College Quarterback Club

Struthers Family

The Happy Valley Adventure Bureau

The Yormack Family

Tom and Cindy Hess

Tom and Dusty Salvaggio

Tom Delaney

Tony Misitano

Vince and Michelle Sorgi

Weis Markets Inc.

West Shore Home

Young Presidents' Organization (PA Chapter)