We Are… Penn State.
Happy Valley United is Penn State's NIL collective, supporting student-athletes across every sport — connecting fans, alumni, businesses, and charities with the athletes who make Happy Valley special.
Fans in the room. Athletes on the rise.
We believe every Penn State fan deserves more than a seat in the stands. You're a scout. A backer. A voice in the room.
Through memberships, donations, and sponsorships, Happy Valley United empowers student-athletes to engage with charitable causes, build their brands, and make a positive impact — all while chasing greatness in Happy Valley.
Built on three pillars.
Empower Athletes
Direct NIL funding and opportunities that let student-athletes build their brands and their futures.
Unite The Fans
A community where every member has real access, real intel, and a real voice in the program.
Give Back
Connecting athletes with charitable causes to make a positive impact well beyond the field.
Support the future. Live the legacy.
10,000 members and counting. Your scouting starts today.