Jawns On Fire Partners with Happy Valley United to Support Penn State Student-Athletes' NIL Through Blue and White Sneaker Collection

Jawns On Fire Partners with Happy Valley United to Support Penn State Student-Athletes' NIL Through Blue and White Sneaker Collection

"Laces For Lions” Line Features Five Sneakers Fit for Nittany Nation 

UNIVERSITY PARK, Pa. (Oct. 2, 2023) — Happy Valley United, the official NIL collective of Penn State student-athletes, is excited to partner with Jawns On Fire, a specialty sneaker boutique, to introduce Laces For Lions, a remarkable fusion of school spirit and footwear fashion for Penn State fans. One hundred percent of the net proceeds from every Laces For Lions purchase will go directly to Happy Valey United in support of NIL opportunities for Penn State’s 31 varsity teams and over 850 student-athletes. 

“Jawns On Fire believes in the power of community and giving back,” Brian Dein, Jawns on Fire Founder, said. “We’re proud to give 100% of the net proceeds from every Laces for Lions purchase to Happy Valley United in support of over 850 student-athletes at Penn State to build their brand and set themselves up for success during and after college.”   

Through the partnership, Penn State fans can expect a curated selection of blue and white sneakers from brands like Nike and Jordan to exude a unique sense of Penn State Pride. Included in the five-sneaker collection is the pair of Jordans that Football Head Coach James Franklin wore on the team’s way into Beaver Stadium for the 2023 White Out game.  

Fans who are among the first 250 orders will receive their sneakers in a beautifully packaged custom Laces For Lions box, making them the perfect gift for any die-hard Penn State supporter. Jawns on Fire guarantees shipment just in time for the highly-anticipated Ohio State game on Oct. 21. 

In addition to the Laces For Lions collection, Jawns On Fire offers a wide range of sneaker styles and colors. Ten percent of every order through the Jawns On Fire website will be donated back to Happy Valley United. Use the code “HAPPY” to support Happy Valley United and enjoy FREE one-day shipping on your order.  

“This partnership isn’t just about sneakers; it’s about making a positive impact in Happy Valley,” Jennifer Ferrang, Happy Valley United General Manager of Coporate Partnerships, said. 

Fans can order their sneakers from the Laces For Lions collection here 

About Happy Valley United 

Happy Valley United (HVU) is the official Name, Image, and Likeness (NIL) collective supporting 800-plus student-athletes at Penn State. Supporters, fans, and alumni who commit their support to HVU are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships, and charitable contributions. HVU is powered by parent company Blueprint Sports. For more information about NIL partnerships with Penn State student-athletes, visit https://happyvalleyunited.com/   

About Jawns On Fire 

Jawns On Fire is a locally-owned family brand specializing in hard-to-find fashion from renowned brands like Jordan, Adidas and Nike. Jawns On Fire takes pride in catering to the whole family with an extensive selection in size ranges from toddler to men's 18, ensuring that no one is left without the perfect fit. What truly sets Jawns On Fire apart is our unwavering commitment to authenticity and quality, highlighted by our industry-leading “Double Your MONEY Back Guarantee” Authenticity Guarantee. Jawns On Fire is deeply embedded in the communities we serve, actively supporting charitable iniatives, community events and local sports teams.  


Media Contact 

Alexis Yoder 



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