UNIVERSITY PARK, Pa. (Dec. 19, 2023) — Happy Valley United, the NIL collective supporting all 31 teams and over 800 Penn State student-athletes, announced today, a partnership with Rich Mar Florist for the benefit of all Nittany Lions student-athletes.
Through this partnership, customers will be able to designate a portion of every purchase to support Happy Valley United. When ordering from Rich Mar over the phone, through email or their website, use the promo code “WEARE” to ensure a portion of your order is directed to Happy Valley United and Penn State student-athletes. The florist can ship anywhere in the United States, ensuring Penn Staters in every corner of the country can directly support the Nittany Lions with every purchase.
"We’re thrilled to have an opportunity to give back and support the NIL efforts of Penn State student-athletes, some of which are from right in our own backyard in the Lehigh Valley and surrounding areas,” Jonathan Morrissey, Owner of Rich Mar Florist, said.
Rich Mar brings a wealth of experience working with sports organizations across the state and region. The florist sponsors NASCAR and partners with five racetracks as well as the Lehigh Valley Iron Pigs and Phantoms. Now, in a new partnership with Happy Valley United, Rich Mar adds a new beneficiary — Penn State student-athletes.
Founded in Allentown, PA in 1955, Rich Mar uses its three locations, two in Allentown and one in Bethlehem, to produce arrangements for every kind of event, from birthdays to weddings and seasonal celebrations.
“Buy in from local businesses is crucial to building successful support of Penn State student-athletes' NIL,” Jen Ferrang, General Manager of Development and Corporate Partnerships, said. “Happy Valley United is proud to work with Rich Mar, a family business with a proven track record of giving back and enriching surrounding communities.”
Visit Rich Mar’s website at https://richmarflorist.com/, call to place an order or for more information at (610) 437-5588 and follow them on social media.
About Happy Valley United
Happy Valley United (HVU) is the Name, Image, and Likeness (NIL) collective supporting all 31 teams and 800-plus student-athletes at Penn State. Supporters, fans, and alumni who commit their support to HVU are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships, and charitable contributions. HVU is powered by parent company Blueprint Sports. For more information about NIL partnerships with Penn State student-athletes, visit happyvalleyunited.com and follow @happyvalleyutd on Facebook, Instagram, LinkedIn and Twitter.
About Rich Mar Florist
We are proud to be your award-winning in-person and online floral gifting company that makes sending as enjoyable as receiving. Rich Mar has always been a family business with the intent of giving back to the community that has us who they are today. We have created a seamless shopping experience to help you make anyone’s day better…in the Lehigh Valley and beyond.
