Happy Valley United Launches Project Madness in Support of Penn State Men’s Basketball NIL

Happy Valley United Launches Project Madness in Support of Penn State Men’s Basketball NIL

UNIVERSITY PARK, Pa. (3/12/24) — Happy Valley United, the NIL collective supporting all 31 teams and over 800 Penn State student-athletes, is launching Project Madness, a campaign backed by Penn State men’s basketball and alums of the program, to give the team a boost in NIL funds heading into its Big Ten Tournament game against Michigan on Wednesday, March 13.

Fans can show their support for Rhoades’ program and the Nittany Lions by giving to Project Madness: https://givebutter.com/projectmadness

Thanks to a generous gift from an anonymous donor, the first $25,000 raised through Project Madness will be matched dollar for dollar. Nittany Lion fans who give now can take advantage of the matching challenge and double their impact.

“Building a strong NIL program helps our team attract and retain the top-level talent we need to make championship-level basketball the new normal in Happy Valley,” Penn State men’s basketball head coach Mike Rhoades said. “When you support Happy Valley United, you are giving the gift of opportunity and preparing student-athletes for life after basketball. Your gift also allows our program to retain top-level talent out of high school and the transfer portal, both of which are needed for sustained success.”

Funds received through Project Madness benefit More To Give, the men's basketball's NIL fund through Happy Valley United. More To Give pays respect to teams of the past that called the Bryce Jordan Center home. It is a battle cry that encompasses accountability, work ethic and selflessness both on and off the court. Former Nittany Lion John Harrar coined the phrase while facing adversity throughout his five years donning the blue and white. 

Last year, the Nittany Lions made a run to the Big Ten Tournament Championship and earned their first NCAA Tournament berth since 2011.

About Happy Valley United

Happy Valley United (HVU) is the Name, Image, and Likeness (NIL) collective supporting all 31 teams and 800-plus student-athletes at Penn State. Supporters, fans, and alumni who commit their support to HVU are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships, and charitable contributions. HVU is powered by parent company Blueprint Sports. For more information about NIL partnerships with Penn State student-athletes, visit https://happyvalleyunited.com/ and follow @happyvalleyutd on Facebook, Instagram, LinkedIn and Twitter.


Media Contact


Alexis Yoder (alexis@happyvalleyunited.com)

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