UNIVERSITY PARK, PA (December 2, 2024) — Happy Valley United, the NIL collective serving 31 sports and over 830 Penn State student-athletes, inked a partnership with Hard AF Seltzer to produce Blue Roaring Raspberry, the official seltzer of the collective. A portion of every sale will benefit Penn State student-athletes' NIL through Happy Valley United.
Celebrating the passion of Nittany Nation, Blue Roaring Raspberry carries the tradition of being the perfect tailgating drink of choice. Blue Roaring Raspberry, a hard seltzer, is perfect for the 100,000+ fans who descend upon Happy Valley during fall weekends as well as alumni and friends around the world. Sipping on this very smooth high abv seltzer will bring back great memories and help create new ones, no matter where you cheer on the Nittany Lions.
"Veteran owned Hard AF Seltzer is proud to partner with one of the premiere Universities in the country to help student-athletes fund their dreams both on and off the field. Not only was it an honor to serve my country, but it was an honor to use the GI Bill after my military service ended to earn a master’s degree from Penn State University," co-founder Dan Hollaway said. "We look forward to a long partnership with Happy Valley United." Cans are slated to hit shelves March 2025.
Happy Valley United’s partnership with Hard AF Seltzer marks the fifth deal of its kind. With official beer, vodka, bourbon and wine sponsors, Hard AF Seltzer is added to a lineup of vendors who have aligned their brands with Happy Valley United and Penn State student-athletes, and who are committed to supporting NIL opportunities for our Nittany Lions.
“Our team couldn't be more excited to add a product from Hard AF Seltzers to our portfolio,” said Jen Ferrang, General Manager at Happy Valley United. “Hard AF Seltzer has deep roots in the Southern region and are fit for any occasion — especially tailgates and watch parties, and we are looking forward to expanding their reach to the Northeast.”
Happy Valley United (HVU) is the Name, Image, and Likeness (NIL) collective supporting all 31 teams and 830-plus student-athletes at Penn State. Supporters, fans, and alumni who support HVU are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships, and charitable contributions. HVU is powered by parent company Blueprint Sports. For more information about NIL partnerships with Penn State student-athletes, visit https://happyvalleyunited.com/ and follow @happyvalleyutd on Facebook, Instagram, LinkedIn and Twitter.
Born in Austin, Texas; HARD AF SELTZER is a collection of Veteran founders with deep experience building audiences and CPG companies like Black Rifle Coffee, along with established alcohol industry veterans developing innovative beverage brands for the next generation. HARD AF SELTZER was founded on the belief that you can have a HIGH ABV Punch, with a LOW ABV Taste. Our mission is to create cutting-edge beverage brands that speak to Innovative, Patriotic and American drinkers.
