New Trail Brewing Co. partners with Happy Valley United

New Trail Brewing Co. partners with Happy Valle...

Happy Valley United, the official name, image and likeness collective of Penn State student-athletes, and Williamsport-based New Trail Brewing Co. will partner on State Light, with $1.50 per case of...

New Trail Brewing Co. partners with Happy Valle...

Happy Valley United, the official name, image and likeness collective of Penn State student-athletes, and Williamsport-based New Trail Brewing Co. will partner on State Light, with $1.50 per case of...

New Trail Brewing Co. Partners with Happy Valley United on State Light

New Trail Brewing Co. Partners with Happy Valle...

New Trail Brewing Co. Partners with Happy Valley United on State Light Portion of sales on recently released beer to benefit student-athletes' NIL   UNIVERSITY PARK, Pa. (Oct. 12, 2023)...

New Trail Brewing Co. Partners with Happy Valle...

New Trail Brewing Co. Partners with Happy Valley United on State Light Portion of sales on recently released beer to benefit student-athletes' NIL   UNIVERSITY PARK, Pa. (Oct. 12, 2023)...

Jawns On Fire Partners with Happy Valley United to Support Penn State Student-Athletes' NIL Through Blue and White Sneaker Collection

Jawns On Fire Partners with Happy Valley United...

"Laces For Lions” Line Features Five Sneakers Fit for Nittany Nation  UNIVERSITY PARK, Pa. (Oct. 2, 2023) — Happy Valley United, the official NIL collective of Penn State student-athletes, is...

Jawns On Fire Partners with Happy Valley United...

"Laces For Lions” Line Features Five Sneakers Fit for Nittany Nation  UNIVERSITY PARK, Pa. (Oct. 2, 2023) — Happy Valley United, the official NIL collective of Penn State student-athletes, is...

Penn State Football Legend and CFB Hall of Famer LaVar Arrington Partners with Happy Valley United NIL Collective to Launch HVU On Demand

Penn State Football Legend and CFB Hall of Fame...

Exclusive content will be produced in partnership with Arrington’s “Up On Game” Network. UNIVERSITY PARK, Pa. (Aug. 31, 2023) — Happy Valley United, the official NIL collective of Penn State...

Penn State Football Legend and CFB Hall of Fame...

Exclusive content will be produced in partnership with Arrington’s “Up On Game” Network. UNIVERSITY PARK, Pa. (Aug. 31, 2023) — Happy Valley United, the official NIL collective of Penn State...

HVU ON-DEMAND

HVU ON-DEMAND

Penn State Football Legend and CFB Hall of Famer LaVar Arrington Partners with Happy Valley United NIL Collective to Launch HVU On Demand Exclusive content will be produced in partnership...

HVU ON-DEMAND

Penn State Football Legend and CFB Hall of Famer LaVar Arrington Partners with Happy Valley United NIL Collective to Launch HVU On Demand Exclusive content will be produced in partnership...

Penn State basketball transfers use NIL appearance to continue building bonds with each other, community

Penn State basketball transfers use NIL appeara...

Penn State basketball players Ace Baldwin, RayQuawndis Mitchell, Zach Hicks, D'Marco Dunn and Puff Johnson participated in an event in downtown State College on Sunday through NIL collective Happy Valley...

Penn State basketball transfers use NIL appeara...

Penn State basketball players Ace Baldwin, RayQuawndis Mitchell, Zach Hicks, D'Marco Dunn and Puff Johnson participated in an event in downtown State College on Sunday through NIL collective Happy Valley...

Happy Valley United, Adam Breneman launches 'Race to 107' campaign

Happy Valley United, Adam Breneman launches 'Ra...

Happy Valley United and former Penn State tight end Adam Breneman have teamed up for an NIL donation campaign called the "Race to 107". Aptly named for Beaver Stadium's capacity,...

Happy Valley United, Adam Breneman launches 'Ra...

Happy Valley United and former Penn State tight end Adam Breneman have teamed up for an NIL donation campaign called the "Race to 107". Aptly named for Beaver Stadium's capacity,...

Happy Valley United, Adam Breneman launch Race to 107 NIL campaign for Penn State football

Happy Valley United, Adam Breneman launch Race ...

When Adam Breneman brought his Mercury sports company to Penn State earlier this month, the brand pledged a six-figure NIL commitment through a partnership with Happy Valley United. Now the former Nittany Lion tight end is working with the NIL collective to launch the...

Happy Valley United, Adam Breneman launch Race ...

When Adam Breneman brought his Mercury sports company to Penn State earlier this month, the brand pledged a six-figure NIL commitment through a partnership with Happy Valley United. Now the former Nittany Lion tight end is working with the NIL collective to launch the...

Penn State Football hosts first-ever open practice and autograph session

Penn State Football hosts first-ever open pract...

STATE COLLEGE, Pa. (WHTM) — Penn State Football’s Saturday practice looked more like an NFL training camp, as hundreds of fans lined the sidelines to get their first look at...

Penn State Football hosts first-ever open pract...

STATE COLLEGE, Pa. (WHTM) — Penn State Football’s Saturday practice looked more like an NFL training camp, as hundreds of fans lined the sidelines to get their first look at...

Mercury launches 'State Media' content network, six-figure NIL commitment to Penn State

Mercury launches 'State Media' content network,...

Adam Breneman signed on as the vice president of media and co-founder of Mercury a year ago. After an All-American tight end career, he had a brief stint in politics before joining the Arizona...

Mercury launches 'State Media' content network,...

Adam Breneman signed on as the vice president of media and co-founder of Mercury a year ago. After an All-American tight end career, he had a brief stint in politics before joining the Arizona...

Alumni Association Endorses Happy Valley United

Alumni Association Endorses Happy Valley United

UNIVERSITY PARK, Pa. -- The Penn State Alumni Association connects Penn Staters to the things they care most about at Penn State, and for many alumni this includes the continued...

Alumni Association Endorses Happy Valley United

UNIVERSITY PARK, Pa. -- The Penn State Alumni Association connects Penn Staters to the things they care most about at Penn State, and for many alumni this includes the continued...

Penn State Football kicks off season with top supporters in Avalon

Penn State Football kicks off season with top s...

AVALON, N.J. (WHTM) — The message was clear after Thursday’s season kickoff event, Penn State Football needs unity and support to be successful in 2023. The team met with top...

Penn State Football kicks off season with top s...

AVALON, N.J. (WHTM) — The message was clear after Thursday’s season kickoff event, Penn State Football needs unity and support to be successful in 2023. The team met with top...

Dani Dennis-Sutton, Adisa Isaac talk Penn State Avalon NIL event & 2023 season; commitments coming?

Dani Dennis-Sutton, Adisa Isaac talk Penn State...

Defensive ends Dani Dennis-Sutton and Adisa Isaac are among Penn State players heading to the New Jersey shore next week for the "We Are! At the Shore" NIL event in...

Dani Dennis-Sutton, Adisa Isaac talk Penn State...

Defensive ends Dani Dennis-Sutton and Adisa Isaac are among Penn State players heading to the New Jersey shore next week for the "We Are! At the Shore" NIL event in...

PSU football great Michael Mauti explains how NIL efforts are moving forward after tumultuous spring

PSU football great Michael Mauti explains how N...

Former Penn State All-American linebacker Michael Mauti joins the Post-Gazette's Adam Bittner to discuss his work to improve Penn State's name, image and likeness (NIL) efforts after struggles in that...

PSU football great Michael Mauti explains how N...

Former Penn State All-American linebacker Michael Mauti joins the Post-Gazette's Adam Bittner to discuss his work to improve Penn State's name, image and likeness (NIL) efforts after struggles in that...

James Franklin urges Penn State fans to support NIL

James Franklin urges Penn State fans to support...

Penn State head coach James Franklin has tried multiple approaches to improving name, image, and likeness support for the football program since its inception two years ago. Initially pleading with administrators to...

James Franklin urges Penn State fans to support...

Penn State head coach James Franklin has tried multiple approaches to improving name, image, and likeness support for the football program since its inception two years ago. Initially pleading with administrators to...

Donate to @HappyValleyUtd & help us compete TODAY! #WeAre

Donate to @HappyValleyUtd & help us compete TOD...

Every game week we call for our #107kstrong. TOGETHER we are locked in, committed & show the tremendous power of the Penn State Community. We need EVERYONE locked in on...

Donate to @HappyValleyUtd & help us compete TOD...

Every game week we call for our #107kstrong. TOGETHER we are locked in, committed & show the tremendous power of the Penn State Community. We need EVERYONE locked in on...

Lions Legacy Club and Success With Honor Announce Merger to Become Happy Valley United

Lions Legacy Club and Success With Honor Announ...

UNIVERSITY PARK, Pa. — Penn State Athletics announced today a transformative Name, Image, and Likeness (NIL) move to benefit all 800-plus student-athletes. Fresh off successful fundraising campaigns and NIL engagement...

Lions Legacy Club and Success With Honor Announ...

UNIVERSITY PARK, Pa. — Penn State Athletics announced today a transformative Name, Image, and Likeness (NIL) move to benefit all 800-plus student-athletes. Fresh off successful fundraising campaigns and NIL engagement...

Penn State NIL collectives combine for better alignment, Happy Valley United

Penn State NIL collectives combine for better a...

STATE COLLEGE, Pa. (WHTM) — Two heads are better than one, at least that’s what Penn State is hoping as Lions Legacy Club and Success with Honor merge into one...

Penn State NIL collectives combine for better a...

STATE COLLEGE, Pa. (WHTM) — Two heads are better than one, at least that’s what Penn State is hoping as Lions Legacy Club and Success with Honor merge into one...

Lions Legacy Club and Success With Honor Announce Merger to Become Happy Valley United

Lions Legacy Club and Success With Honor Announ...

UNIVERSITY PARK, Pa. (6/8/23) — Penn State Athletics announced today a transformative Name, Image, and Likeness (NIL) move to benefit all 800-plus student-athletes. Fresh off successful fundraising campaigns and NIL...

Lions Legacy Club and Success With Honor Announ...

UNIVERSITY PARK, Pa. (6/8/23) — Penn State Athletics announced today a transformative Name, Image, and Likeness (NIL) move to benefit all 800-plus student-athletes. Fresh off successful fundraising campaigns and NIL...

Penn State NIL Collectives Merge to Form Happy Valley United

Penn State NIL Collectives Merge to Form Happy ...

Penn State's two primary NIL collectives, Success With Honor and Lions Legacy Club, will merge to form a single collective that the athletic department says will "create a clear direction"...

Penn State NIL Collectives Merge to Form Happy ...

Penn State's two primary NIL collectives, Success With Honor and Lions Legacy Club, will merge to form a single collective that the athletic department says will "create a clear direction"...

Lions Legacy Club and Success With Honor Announce Merger to Become Happy Valley United

Lions Legacy Club and Success With Honor Announ...

UNIVERSITY PARK, Pa. (6/8/23) — Penn State Athletics announced today a transformative Name, Image, and Likeness (NIL) move to benefit all 800-plus student-athletes. Fresh off successful fundraising campaigns and NIL...

Lions Legacy Club and Success With Honor Announ...

UNIVERSITY PARK, Pa. (6/8/23) — Penn State Athletics announced today a transformative Name, Image, and Likeness (NIL) move to benefit all 800-plus student-athletes. Fresh off successful fundraising campaigns and NIL...