Penn State taps Pat Flannery to lead new basket...
Penn State basketball begins its season at 7 p.m. on Monday at the Bryce Jordan Center. The Nittany Lions, entering their first campaign under the direction of new head coach Mike Rhoades,...
Penn State taps Pat Flannery to lead new basket...
Penn State basketball begins its season at 7 p.m. on Monday at the Bryce Jordan Center. The Nittany Lions, entering their first campaign under the direction of new head coach Mike Rhoades,...
Happy Valley United Launches More To Give and H...
UNIVERSITY PARK, Pa. (11/6/23) — Happy Valley United, the NIL collective supporting all 31 teams and over 800 Penn State student-athletes, is launching More To Give, a club within the...
Happy Valley United Launches More To Give and H...
UNIVERSITY PARK, Pa. (11/6/23) — Happy Valley United, the NIL collective supporting all 31 teams and over 800 Penn State student-athletes, is launching More To Give, a club within the...
Boyd & Blair Announces Partnership with Happy V...
Pittsburgh, Pa. (November 3, 2023) — Pennsylvania Pure Distilleries announced today that its multiple award-winning spirit, Boyd & Blair Potato Vodka has partnered with Happy Valley United (HVU), the...
Boyd & Blair Announces Partnership with Happy V...
Pittsburgh, Pa. (November 3, 2023) — Pennsylvania Pure Distilleries announced today that its multiple award-winning spirit, Boyd & Blair Potato Vodka has partnered with Happy Valley United (HVU), the...
Penn State's Official NIL Collective Now Has an...
Happy Valley United partners with New Trail Brewing, whose State Light beer sales will benefit Penn State NIL opportunities. A new Penn State-inspired beer is benefiting Nittany Lions athletes through...
Penn State's Official NIL Collective Now Has an...
Happy Valley United partners with New Trail Brewing, whose State Light beer sales will benefit Penn State NIL opportunities. A new Penn State-inspired beer is benefiting Nittany Lions athletes through...
New Trail teams creates 'State Light' brew in p...
Williamsport-based New Trail Brewing Co. has teamed up with Happy Valley United, a NIL donor collective, to make a specialty brew in support of Penn State student-athletes. State Light, a...
New Trail teams creates 'State Light' brew in p...
Williamsport-based New Trail Brewing Co. has teamed up with Happy Valley United, a NIL donor collective, to make a specialty brew in support of Penn State student-athletes. State Light, a...
Former Penn State TE Adam Breneman’s Impact Goe...
UNIVERSITY PARK — The journey Adam Breneman went on to get back to University Park Monday night for his State Media event at Champs Downtown was as curvy as the road he commonly...
Former Penn State TE Adam Breneman’s Impact Goe...
UNIVERSITY PARK — The journey Adam Breneman went on to get back to University Park Monday night for his State Media event at Champs Downtown was as curvy as the road he commonly...
New Trail Brewing Co. To Donate Portion Of Stat...
Folks, you can now support Penn State student-athletes by drinking beer. In a collaboration between New Trail Brewing Company and Happy Valley United, the official NIL collective of Penn State student-athletes, $1.50...
New Trail Brewing Co. To Donate Portion Of Stat...
Folks, you can now support Penn State student-athletes by drinking beer. In a collaboration between New Trail Brewing Company and Happy Valley United, the official NIL collective of Penn State student-athletes, $1.50...
New Trail Brewing Co. partners with Happy Valle...
Happy Valley United, the official name, image and likeness collective of Penn State student-athletes, and Williamsport-based New Trail Brewing Co. will partner on State Light, with $1.50 per case of...
New Trail Brewing Co. partners with Happy Valle...
Happy Valley United, the official name, image and likeness collective of Penn State student-athletes, and Williamsport-based New Trail Brewing Co. will partner on State Light, with $1.50 per case of...
New Trail Brewing Co. Partners with Happy Valle...
New Trail Brewing Co. Partners with Happy Valley United on State Light Portion of sales on recently released beer to benefit student-athletes' NIL UNIVERSITY PARK, Pa. (Oct. 12, 2023)...
New Trail Brewing Co. Partners with Happy Valle...
New Trail Brewing Co. Partners with Happy Valley United on State Light Portion of sales on recently released beer to benefit student-athletes' NIL UNIVERSITY PARK, Pa. (Oct. 12, 2023)...
Jawns On Fire Partners with Happy Valley United...
"Laces For Lions” Line Features Five Sneakers Fit for Nittany Nation UNIVERSITY PARK, Pa. (Oct. 2, 2023) — Happy Valley United, the official NIL collective of Penn State student-athletes, is...
Jawns On Fire Partners with Happy Valley United...
"Laces For Lions” Line Features Five Sneakers Fit for Nittany Nation UNIVERSITY PARK, Pa. (Oct. 2, 2023) — Happy Valley United, the official NIL collective of Penn State student-athletes, is...
Penn State Football Legend and CFB Hall of Fame...
Exclusive content will be produced in partnership with Arrington’s “Up On Game” Network. UNIVERSITY PARK, Pa. (Aug. 31, 2023) — Happy Valley United, the official NIL collective of Penn State...
Penn State Football Legend and CFB Hall of Fame...
Exclusive content will be produced in partnership with Arrington’s “Up On Game” Network. UNIVERSITY PARK, Pa. (Aug. 31, 2023) — Happy Valley United, the official NIL collective of Penn State...
HVU ON-DEMAND
Penn State Football Legend and CFB Hall of Famer LaVar Arrington Partners with Happy Valley United NIL Collective to Launch HVU On Demand Exclusive content will be produced in partnership...
HVU ON-DEMAND
Penn State Football Legend and CFB Hall of Famer LaVar Arrington Partners with Happy Valley United NIL Collective to Launch HVU On Demand Exclusive content will be produced in partnership...
Penn State basketball transfers use NIL appeara...
Penn State basketball players Ace Baldwin, RayQuawndis Mitchell, Zach Hicks, D'Marco Dunn and Puff Johnson participated in an event in downtown State College on Sunday through NIL collective Happy Valley...
Penn State basketball transfers use NIL appeara...
Penn State basketball players Ace Baldwin, RayQuawndis Mitchell, Zach Hicks, D'Marco Dunn and Puff Johnson participated in an event in downtown State College on Sunday through NIL collective Happy Valley...
Happy Valley United, Adam Breneman launches 'Ra...
Happy Valley United and former Penn State tight end Adam Breneman have teamed up for an NIL donation campaign called the "Race to 107". Aptly named for Beaver Stadium's capacity,...
Happy Valley United, Adam Breneman launches 'Ra...
Happy Valley United and former Penn State tight end Adam Breneman have teamed up for an NIL donation campaign called the "Race to 107". Aptly named for Beaver Stadium's capacity,...
Happy Valley United, Adam Breneman launch Race ...
When Adam Breneman brought his Mercury sports company to Penn State earlier this month, the brand pledged a six-figure NIL commitment through a partnership with Happy Valley United. Now the former Nittany Lion tight end is working with the NIL collective to launch the...
Happy Valley United, Adam Breneman launch Race ...
When Adam Breneman brought his Mercury sports company to Penn State earlier this month, the brand pledged a six-figure NIL commitment through a partnership with Happy Valley United. Now the former Nittany Lion tight end is working with the NIL collective to launch the...
Penn State Football hosts first-ever open pract...
STATE COLLEGE, Pa. (WHTM) — Penn State Football’s Saturday practice looked more like an NFL training camp, as hundreds of fans lined the sidelines to get their first look at...
Penn State Football hosts first-ever open pract...
STATE COLLEGE, Pa. (WHTM) — Penn State Football’s Saturday practice looked more like an NFL training camp, as hundreds of fans lined the sidelines to get their first look at...
Mercury launches 'State Media' content network,...
Adam Breneman signed on as the vice president of media and co-founder of Mercury a year ago. After an All-American tight end career, he had a brief stint in politics before joining the Arizona...
Mercury launches 'State Media' content network,...
Adam Breneman signed on as the vice president of media and co-founder of Mercury a year ago. After an All-American tight end career, he had a brief stint in politics before joining the Arizona...
Alumni Association Endorses Happy Valley United
UNIVERSITY PARK, Pa. -- The Penn State Alumni Association connects Penn Staters to the things they care most about at Penn State, and for many alumni this includes the continued...
Alumni Association Endorses Happy Valley United
UNIVERSITY PARK, Pa. -- The Penn State Alumni Association connects Penn Staters to the things they care most about at Penn State, and for many alumni this includes the continued...
Penn State Football kicks off season with top s...
AVALON, N.J. (WHTM) — The message was clear after Thursday’s season kickoff event, Penn State Football needs unity and support to be successful in 2023. The team met with top...
Penn State Football kicks off season with top s...
AVALON, N.J. (WHTM) — The message was clear after Thursday’s season kickoff event, Penn State Football needs unity and support to be successful in 2023. The team met with top...
Dani Dennis-Sutton, Adisa Isaac talk Penn State...
Defensive ends Dani Dennis-Sutton and Adisa Isaac are among Penn State players heading to the New Jersey shore next week for the "We Are! At the Shore" NIL event in...
Dani Dennis-Sutton, Adisa Isaac talk Penn State...
Defensive ends Dani Dennis-Sutton and Adisa Isaac are among Penn State players heading to the New Jersey shore next week for the "We Are! At the Shore" NIL event in...
PSU football great Michael Mauti explains how N...
Former Penn State All-American linebacker Michael Mauti joins the Post-Gazette's Adam Bittner to discuss his work to improve Penn State's name, image and likeness (NIL) efforts after struggles in that...
PSU football great Michael Mauti explains how N...
Former Penn State All-American linebacker Michael Mauti joins the Post-Gazette's Adam Bittner to discuss his work to improve Penn State's name, image and likeness (NIL) efforts after struggles in that...
