Retain The Roar

Retain The Roar, a campaign powered by Happy Valley United and State Media, aims to raise $500,000 to ensure championship-level talent returns and thrives under Head Coach James Franklin and his Penn State Football staff.

Tuesday, April 16 marked the opening of the transfer portal for Division I football in the spring window. In a new era of college athletics that requires exceptional NIL support, Happy Valley United and State Media are committed to doing their part.  

State Media, led by Penn State lettermen Adam Breneman and Christian Hackenberg, exemplified the Retain The Roar mantra in their commitment to Happy Valley through a period filled with sanctions and continue to do so in the NIL space.

“Strong NIL support is necessary to win championships at every school across the country and Penn State is no different,” said Hackenberg. “Alumni and fans who want Penn State in the playoff and national title conversations every season must get behind us and give to Retain The Roar. Every dollar counts and supports NIL opportunities for our current and future players. The time to give is now.”  

If every Penn State fan who stepped foot inside Beaver Stadium during the 2024 season gave to Retain The Roar, we would hit our goal in no time and cement Penn State football as an NIL powerhouse.