Penn State's two primary NIL collectives, Success With Honor and Lions Legacy Club, will merge to form a single collective that the athletic department says will "create a clear direction" for all Name, Image and Likeness initiatives at Penn State. The new collective, named Happy Valley United, will serve as Penn State's official NIL collective with separate advisory boards for football, basketball and Olympic sports while seeking to unify the branches that Penn State's NIL programs had become.
