State College, PA — [June 12, 2025] — Happy Valley United, the official NIL collective supporting Penn State student-athletes, has launched the Spare Change Round-Up program—an easy, everyday way for Penn State fans to contribute to NIL opportunities for Nittany Lion student-athletes. By rounding up purchases wherever they shop, dine, or spend, supporters can make a direct impact on Penn State’s success—no matter where they live or bank.
“This program makes it easier than ever for Penn Staters to rally behind our student-athletes,” said Mike Villagrana, Executive Director of Football of Happy Valley United. “With just a few cents at a time, fans can make a real impact—automatically, from anywhere, and on their own terms.”
Enrollment is quick and secure—fans link their credit card, debit card, or bank account in just minutes. Once enrolled, everyday purchases are automatically rounded up to the nearest dollar. Weekly, if round-up totals exceed $10, that amount is contributed to Happy Valley United & NIL opportunities for Nittany Lions; if under $10, the balance rolls over to the next week. Fans can multiply their impact by up to 5x, set weekly caps, switch payment methods, or pause at any time.
The Spare Change Round-Up program is powered by SmartChange, an award-winning fundraising platform trusted by nonprofits and universities nationwide for secure, seamless giving.
For more information or to enroll in Happy Valley United’s Spare Change Round-Up program, visit https://happyvalleyunited.com/pages/spare-change.
About Happy Valley United: Happy Valley United (HVU) supports all 31 Penn State athletic teams and 830+ student-athletes through NIL opportunities. By engaging fans, alumni, and partners, HVU helps student-athletes grow their personal brands and access vital resources for success. From fundraising and events to corporate sponsorships, HVU is building a stronger future for Penn State Athletics. Powered by Blueprint Sports—the nation’s leading in-house NIL agency—HVU offers multiple ways to get involved. Learn more at happyvalleyunited.com and follow @happyvalleyutd on social media.
MEDIA CONTACT:
James Liotta | Director of Player Engagement Operations and Strategy
