STATE COLLEGE, PA (June 20, 2025) – Happy Valley United, the official NIL agency supporting Penn State student-athletes, is proud to introduce the Happy Valley United Cubs Club, a new kids club created to engage and inspire the next generation of Nittany Lion fans. The first official Cubs Club activation will take place at Artsfest 2025, offering young fans an unforgettable experience alongside Penn State student-athletes.
Cubs Club is designed for children under the age of 18 and provides unique opportunities to connect with Penn State athletes through exclusive events, special gifts, and year-round engagement. At Artsfest 2025, Cubs Club members will enjoy dedicated activities, including a meet-and-greet with Penn State athletes, interactive games, and creative activations hosted by student-athletes—a fun and family-focused way to kick off the Cubs Club’s first official event.
“At Happy Valley United, our mission is to build meaningful, community-driven NIL opportunities that uplift both our student-athletes and the fans who support them,” said Mike Villagrana, Executive Director for Football at Happy Valley United. “The Cubs Club is a powerful way to inspire the next generation of Nittany Lions, and our team is very excited to create fun, memorable experiences that deepen their connection to Penn State, our culture, and our athletes.”
Cubs Club Highlights:
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Exclusive access to Cubs Club activations at events like Artsfest, Blue-White Weekend, and more
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A special welcome gift upon registration
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Personalized birthday messages from Penn State student-athletes
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Members-only activities & opportunities throughout the year
Parents and guardians can register their children for Cubs Club by visiting HappyValleyUnited.com/pages/Cubs-Club. Current members can add Cubs under 18 to their existing memberships through the Happy Valley United membership portal.
About Happy Valley United: Happy Valley United (HVU) supports all 31 Penn State athletic teams and 830+ student-athletes through NIL opportunities. By engaging fans, alumni, and partners, HVU helps student-athletes grow their personal brands and access vital resources for success. From fundraising and events to corporate sponsorships, HVU is building a stronger future for Penn State Athletics. Powered by Blueprint Sports—the nation’s leading in-house NIL agency—HVU offers multiple ways to get involved. Learn more at happyvalleyunited.com and follow @happyvalleyutd on social media.
MEDIA CONTACT:
James Liotta | Director of Player Engagement Operations and Strategy
