Happy Valley United | Official Penn State NIL Collective

New Way to Back the Lions!

You can now turn your everyday purchases into meaningful support for Penn State student-athletes with Happy Valley United’s Spare Change Round-Up program.

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Happy Valley United is excited to announce the launch of We Are Fan Travel, an exclusive travel booking platform for Penn State fans, alumni, and travelers.

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The Collectibles Campaign

Throughout 2025 we are rolling out incredible Beaver Stadium collectibles like player-autographed Presidential Suite seats, press box collectibles, home furnishings made from stadium materials and more!

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Exclusive Events
Members are invited to exclusive member events with special guests, giveaways, and more!
Unprecedented Access
Join Penn State Lettermen, alumni, and fans at exclusive member only events.
Exclusive Merch
Join now and receive limited time merchandise in your membership kit.

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MEMBERSHIP

Become a member and get exclusive member benefits, access to events and more.

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WE NEED YOUR SUPPORT

Make a one time contribution to Happy Valley United.

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EXPLORE OUR ONLINE STORE

Browse our products online and start shopping today. Proceeds benefit Penn State student-athletes.

VISIT STORE

ONLINE STORE

Browse our merchandise and start shopping today! All proceeds benefit Penn State student-athletes.

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FAN MEMBERSHIPS

We Are a United collective that represents every student-athlete at Penn State. Membership provides you with unprecedented access.

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CORPORATE SPONSORS

We work with businesses of all sizes. Align your brand with Penn State student-athletes and help market your product or service.

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MEMBERS GET MORE

EXCLUSIVE CONTENT, APPAREL AND EXPERIENCES!

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Choose a Happy Valley United level that works for you! Your membership unlocks access to exclusive member benefits and events, all while supporting your favorite student-athletes.